Twitter Recap for Week Ending 2009-06-15

Posted in: Social Networking

Facebook Vanity Land Grab – Behind The Scenes

Posted in: Personal Branding, Social Networking

Last night, we were live at Facebook headquarters when they launched Facebook (Facebook) usernames to the public. The numbers were astounding, and so was the celebration over the successful launch.

Great article from Ben Parr at Mashable, showing what went on at Facebook HQ during Friday night’s vanity land grab.

What I took away from the photos that were posted, was that Facebook’s success is based on the following criteria:

  • All engineers having MacBook Pros with large external monitors
  • A casual dress code
  • All engineers able to work in the same room to facilitate collaboration
  • Close proximity of Beach Boy-esque musical equipment to release tension
  • An ample supple of Blue Moon Hefeweizen, Newcastle Brown Ale and McCallan 12 year old scotch

I grabbed my piece of the Facebook landscape:

Facebook To Offer Vanity URLs

Posted in: Social Networking

Your profile/page on a social network is key piece of your online presence. So the URL to that little piece of you becomes very important, particularly in terms of branding and SEO.

Most of the social networks provide you with some kind of easy to remember public URL for your profile that usually contains of your username. All except Facebook, where you are subjected to a horrible unfriendly numeric user id as your URL. Which has many downsides, not the least of which it is hard to remember and communicate and the URL of site actually has a big impact on SEO issues and so missing out on having your name in the URL can hurt your search ranking success (this is particularly important if you use a consistent identity across all of your social networks).

However, in a blog post, Facebook has announced that it will support vanity URLs for individual and fan pages starting this weekend (specifically 12:01am EDT Saturday morning).

No doubt there will be a huge land grab when they open this up, so don’t delay!